Our story · A note from our founder
My body was changing.
I just wanted to feel like myself.
Bloomommy was born from my own pregnancy — and brought to life as a new mum.
Where it began
A growing bump.
A shrinking wardrobe.
As my bump grew, everything in my wardrobe seemed to shrink. My favourite trousers stopped fitting. Waistbands dug in. And the maternity clothes I tried often felt nothing like me.
I felt frustrated at the thought of buying a whole new wardrobe for just a few months. Especially when so many pieces were too loose around my belly at the beginning, then uncomfortable as my bump grew.
I needed clothes that could change with me.
“Why does feeling supported
have to feel so complicated?”
The part I hadn’t expected
Tired legs.
Too many layers.
Then there were my legs. They felt heavy, and by the evening, they would swell. I needed compression stockings, which meant another layer underneath my clothes.
With the hot flushes, the hormones and everything else my body was going through, getting dressed felt exhausting. I was already uncomfortable. Adding more layers was the last thing I wanted.
I remember thinking: there has to be a simpler way to feel comfortable.
The idea behind Bloomommy
One pair. Two everyday needs.
The comfort of maternity leggings, with supportive 3D compression through the legs. Together in one easy-to-wear piece.
Light on your skin.
I wanted something lightweight, soft and breathable. Something I could put on in the morning and feel comfortable in throughout my day.
Support for your day.
Gentle support through tired legs, with 3D compression and a soft over-the-bump fit. Comfort was the starting point.
Room to grow.
A flexible fit that follows your changing shape, from those early changes to a fuller bump, and into postpartum.
Through every change
Room for my bump.
Without the baggy beginning.
I didn’t want trousers with an empty pouch waiting for a bigger belly. And I didn’t want to buy another pair every time my body changed.
The idea was a flexible over-the-bump fit that stretches as you grow — from those early changes to a fuller bump, and into postpartum.
Because the need for comfort doesn’t end when your baby arrives.
From one mum to another
For the woman I was.
And the mum I was becoming.
Bloomommy started with something very personal: wanting to feel comfortable in a body that was changing every week.
Wanting support for tired legs. Less fuss. Clothes I actually wanted to wear. And one less thing to figure out.
If you’ve ever stood in front of your wardrobe, uncomfortable and overwhelmed, wondering what still fits — that’s the moment I had in mind.
With love,
The founder of Bloomommy